Apart from being great fun, the Pleasure Beach has a long, proud history as part of Blackpool’s entertainment culture and as a hugely successful business dedicated, in the words of its former director, Leonard Thomson, to “separating the public from their money as painlessly and pleasurably as possible”.
Leonard Thomson was the son-in-law of one of the co-founders of the Pleasure Beach, William George Bean, who brought an American Hotchkiss Bicycle Railway to Blackpool’s South Shore in 1895 and collaborated with a Yorkshire meat-trader, John W Outhwaite, to import other rides from Coney Island to set up a permanent fairground on what had previously been a gypsy encampment.
Their ambition was to create, in the words of W G Bean, “…an American Style Amusement Park, the fundamental principle of which is to make adults feel like children again and to inspire gaiety of a primarily innocent character”.
In 1906 they contracted for an electricity supply from the Tramways Department, which meant that the rides could operate into the evening, which in turn increased the traffic on the tramway.
When the Corporation widened the Promenade across the site in 1913, Bean and Outhwaite secured an advantageous agreement that no amusement facilities or tram services would be permitted further south for fifteen years.
Their price for varying this agreement when the trams were extended to Starr Gate in 1926 was that all trams made a compulsory stop at the Pleasure Beach, and those trams terminating there showed the destination “Pleasure Beach” rather than “South Shore” – providing free advertising that continues to this day.
When Leonard Thompson died in 1976 his widow Doris became Chairman and their son, Geoffrey Thompson, Managing Director. Mrs Thompson made a point of testing each new ride as recently as 2002 when, aged 99, she rode the Spin Doctor.
Geoffrey Thompson ran the company until his death at the age of 67 in June 2004: his mother died, aged 101, shortly after her son’s funeral.
The company is now operated by Geoffrey’s children, Amanda and Nicholas Thompson.
The Pleasure Beach website is at http://www.blackpoolpleasurebeach.com/home.
For details of Mike Higginbottom’s lectures on seaside architecture, Away from it all: the heritage of holiday resorts, Beside the Seaside: the architecture of British coastal resorts, Blackpool’s Seaside Heritage and Yorkshire’s Seaside Heritage, please click here.
The 80-page, A4 handbook for the 2013 Lancashire’s Seaside Heritage tour, with text, photographs, maps and a reading list, is available for purchase, price £15.00 including postage and packing. To view sample pages click here. Please send a cheque, payable to Mike Higginbottom, to 63 Vivian Road, Sheffield, S5 6WJ.